Expert Auckland SEO Providers
If you are looking to build a new website or upgrading your old one you will need to make search engine optimisation a big part of your strategy. Over 80% of Aucklanders will search online before choosing a service or product, and if your website if not search friendly you will be losing out on a lot of that search traffic.
A more complex SEO services strategy will need to be managed by web specialists, but there are a few things you can do to better manage your website and improve your search results. Initially you will need to figure out how to monitor your backlink profile, using Google tools is a good way to do this. Keep checking to see where your visitors are coming from and which search terms they are entering to find your website.
Growing your local search rankings is also very important for people searching for products and services whilst on mobile devices. Click here to see videos from Google’s YouTube channel or start by watching the video below.
Google Local SEO Tips Video
Use appropriate keywords throughout your site, including image names, URLs, titles, and content, especially on the page header and title tag. Figure out what keywords people would use if they were searching for your product or service. Try not to go overboard with keywords as Google might think you are a spammer, be tactical in how you use them, and remember to make your website’s anchor text search-friendly.
A great way to generate more leads is by getting referral links from well-known websites. Make sure the website you link to is in good standing with Google, and avoid link farms or acquiring links from other websites to manipulate your search rankings as that could potentially get your website banned by Google.
Do remember to create a site map, and use image descriptions that are expressive as possible and contain good keywords. And keep updating your content. Google will love your website if your content is refreshed often, so make that a part of your website management program.
Getting your website as high as you can on Google’s search results pages should be a big priority for you.
With 80% of people searching online before they buy, it’s very important that your website is well optimised to rank in the primary search engines (Google and Bing) and that it outranks your competitors!